What kind of sporty are you?
We created a series of ironic prints for Lamoda Sport about real-life fitness — home-based, weird, and painfully relatable.
No ultramarathons.
No ultramarathons.
Just couch workouts and emotional burnout after a single plank.
The illustrations were created by Pravsha.art founder and illustrator Zhenya Pravsha.
Evgenia Strakhova, an illustrator known by the handle pravsha.art. She was the one who started the trend of creating 'what kind of...' illustrations. Evgenia has collaborated with brands such as Yandex, VkusVill, Afisha, Tvoe, Pyatnitsa, Sber, Ozon, MIF, SimpleWine, and other brands you know. Her style is characterized by slightly naive and exaggerated illustrations with ironic captions.
“Women’s” print
A playful take on the homebody mindset — lying in bed and telling yourself that tomorrow is definitely the day you’ll join the gym or finally get back on the skateboard.
“Men’s” print
Inspired by padel — the trendy sport everyone seems to be into right now — and the social side that comes with it: casual hangouts, drinks, and pizza after the game.
“Stranger Things” print. Inspired by bicycles as both an iconic part of the series and one of today’s most popular and accessible forms of sport.
“Tourist” print. Inspired by one of the country’s most iconic winter activities, set against instantly recognizable architecture and the famous skating rink at Red Square.
“Holiday” print
A playful mix of basketball — arguably the most stylish sport — and Ded Moroz, the iconic New Year character.
