Värd is a home appliance brand operating in the Russian market.
Värd — a Swedish word meaning “host” or “owner” — evokes the very foundation and central symbol of a home. The confidence, reliability, status, and solidity embodied in the name reflect not only the appliance itself but also the person who chooses it.
Rooted in Scandinavian heritage, the brand conveys core consumer values: intuitive usability, ergonomic design, minimalist aesthetics, and uncompromising quality.
Why did we develop a digital brand zone?
Most digital brand zones are just collections of banners with no clear logic — they fail to explain what the brand is, don’t guide users through a journey, and don’t drive conversions.
We conducted in-depth research, analyzed common pitfalls, and created a digital brand zone where the brand is instantly recognizable from the very first screen: a cohesive visual language drawn from the brand identity, compelling details, and clearly highlighted unique selling propositions.
At the core of the concept is a modular system that serves as the foundation of the digital brand zone.
The 3×3 grid enables flexible assembly and reconfiguration of sections—such as hero blocks, USPs, and model cards—through interchangeable modules. This allows us to adjust the number of benefits displayed, incorporate large-scale imagery, and highlight product series names as needed.
The pull-out stacking kit allows you to install the washing and drying machines in a vertical column and makes sorting and transferring laundry easier.
Digital brand zone at Technopark and Ozon.
