Creating a brand for a generation that changes every day
IZI is a new furniture collection for teenagers by divan.ru.
We transformed a product line into a standalone brand by developing its communication platform, launch campaign concept, key message, and content ecosystem across all channels.
Insight
A teenager is never just one person. A gamer, athlete, content creator, dreamer, introvert, and social butterfly can all exist within the same person — often several times a day.
Idea
IZI is furniture that keeps up with those changes.
Designed to adapt to different lifestyles and daily scenarios, it helps teenagers seamlessly switch between every version of themselves.
Message
Everything at Once. IZI.
A collection for teenagers with room for every version of who they are.
Scope
Developed the brand communication platform;
Defined the insight, creative idea, and key campaign message;
Created the launch campaign concept and visual direction;
Led the art direction for photo and video production;
Produced content for the website, digital channels, and social media;
Adapted the campaign across multiple advertising formats.
Result
Helped divan.ru launch a new brand direction with its own communication territory, visual language, and distinctive identity.
