Yandex Urban Ads, a young unit within the Yandex ecosystem, integrates all of the ecosystem's advertising tools into a unified system.
In September 2025, the company is taking its advertiser partners on a cultural trip to South Korea.
At that time, the company did not yet have a brand book, so we developed a standalone visual identity specifically for this trip.
The name was created by playing on the similarity between the word "traveler" and the service's name.
The trip's visual identity was built around the company's logo, typography, and the trip's name.
The city skyline silhouette was expanded into other visual elements that accompany travelers on their journeys.
These visual elements take on a life of their own across various media.
Throughout the entire trip, guests were accompanied by a Telegram channel.
For the long flight, we prepared a newspaper for our guests, introducing them to the country in the absence of internet access.
